Desperately Seeking Doctors (Online Edition)

This is awesome. Via the 'Dredge Report comes an article from the NY Times (non-select edition) about increasing availablity of health care information being available to consumers (...also known as patients). Can you imagine being able to "shop" for doctors on-line, comparing reviews left by other patients and seeing what the costs are right up front? Almost like a real market! Crazy, I know. It's really, really exciting to think about individuals gaining empowerment over their health-care choices.