Wednesday, August 30, 2006

Hey, At Least They're Paying Attention To Us!

After a lengthy hiatus from blogging due to travelling, a funny/sad post at H&R on the drug war has finally inspired me to tentatively make my first post in almost a month:

As I'm sure you'll agree, most anti-drug ads are utterly awful, even if they aren't filled with a bunch of lies that kids quickly see don't reflect the reality of drug use they see around them. I don't know anyone who praises these as being something they think will actually make a difference. And furthermore, kids today are very media-savvy: many have been taught to be pretty skeptical of what they see on television commercials. So is it any surprise that even the government has found that the government’s anti-drug ads ($1.2 billion worth) have been unsuccessful in preventing teens from changing their opinions about drugs?

The funniest angle on all of this is that the Partnership for a Drug-Free America is claiming that their ads are successful because they have been the recipient of satire and the butt of countless jokes. Um, we're laughing at you, not with you. But is any publicity good publicity? Well, it probably is... for the drugs.

And to top it off, check out the great placement of a new full-page anti-drug ad in USA Today, right across from a headling reading "Anti-drug advertising campaign a failure, GAO report says":

2 Comments:

At 10:03 PM, Blogger Molly said...

Agreeing with one of the commenters on H&R, I'd love to think that the ad placement was the result not of some accident, but instead of some brilliant wit. : )

 
At 5:22 PM, Blogger The Offensive Coordinator said...

Really, I'm not sure... I've heard of other people like you who legitimately WERE somewhat scared off of drugs due to drug ads. (Personally, I was always really cynical about them). But clearly they do have an effect on some people. On the other hand, we've spent lots of money on drug ads over the years and overall use doesn't seem to be dropping at all.

Thanks for saying hi! It's good to be back!

 

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